Once November hits, most small business owners are too busy to plan a thoughtful email campaign. Late October is the window to put one together.
Keep the First One Simple
A holiday campaign does not need to be elaborate. A short announcement of holiday hours, a seasonal offer, or a simple thank-you to customers is enough to start.
Plan the Timing Now
Decide now which weeks you will send, rather than trying to write something the week of. Even two or three planned emails beat one rushed one.
Reuse What You Send
Whatever you write this year becomes a template you can reuse and improve next year, so the time invested now pays off more than once.
Helpful Resources
Where to Go Next
The businesses that send a calm, planned holiday email are usually the ones that started before the season got hectic.