You haven’t emailed your list in six months, or you email every day and the unsubscribes keep climbing. Either way, here’s an easy fix.
A starting rhythm
Once or twice a month is a comfortable pace for most small businesses. That’s a rule of thumb, not a law. Your own list will tell you what works.
How to pick yours
- Choose a number you can keep up for a full year. Consistent beats ambitious.
- Pick a day of the month and put it in your calendar.
- Give every email one clear reason to exist: a tip, a seasonal offer, or an announcement.
- Send an extra email only when you have real news.
Signs you’re sending too much
- More people unsubscribing than usual
- Fewer people opening each email
- Replies that say “please stop”
Signs you’re sending too little
- People say “I forgot about you”
- Your name looks unfamiliar when it lands in their inbox
A simple plan
Write your first three emails ahead of time. Even a short one is fine. Then you’re not starting from scratch each month.
Stuck? Call 763-CGRAPES (763-247-2737) any hour. Real people, 24/7 sales and support.
Chris, Cyber Grapes